Music Video Research

Alphabeat - 10,000 Nights of Thunder

I watched the promotional video of this song, which is the song that we created a video for, and I have several different opinions on it. It does include lip-syncing, which we did not to ( just the occasional bit). The band members are wearing outfits that match but are quite simple and we believe that our costume style is more fitting with the happy, carefree feel of the song.
The video is set indoors, in a place like a basement, with very simple props such as chairs. Ours is set outside, on the same beach we did the photoshoot. We tried to use the natural lighting to our advantage, and also used as many different aspects of the location that we could.
I like the way they have used camera shots and editing techniques in the video and we hope that ours is just as effective.
There is a fun atmosphere, but we believe that our video shows this a lot more.