Progress

- Drafts for digipak
- Photo shoot for digipak
- Chosen images + edited
- Chosen fonts and colour schemes
- Completed digipak

Then:

- Create magazine advertisement

Band Name

We decided to call our 'band' 'The Overtones'. We chose this name because of our theme of bright colours and happy, energetic songs -the name refers to bright colour and also it sounds catchy and confident.

Costume Ideas

Digipak Costume Ideas

For our costume, we decided that something bright, colourful and eccentric would fit the atmosphere of the band and the song perfectly, and so we decided to use the unique fashions of Harajuku as inspiration. Harajuku is a place in Tokyo where Japanese youths go on weekends and dress up, and it is thought to be a form of rebellion against the fact that they wear a uniform all week at school and traditional Japanese clothing for special occasions, so they rarely have a chance to express their personalities. They wear bright, mismatched clothing and no 2 people look the same (and there are also several subfashions)

Song Lyrics

These are the lyrics for the song '10,000 nights of thunder' by Alphabeat, which we are using. We need to consider the lyrics in making the video so the storyline will fit with the song.

[Guy]

I was not looking for arty farty love

I wanted someone to love completely

Someone

More than weekly

[Girl]

I was looking for a decent boy

For a tender glance

For a safety dance

[Both]

The wuthering heights and the stormy nights

You give me ten thousand nights of thunder

But I will give them all back to you 'cause you're so ooh

(Doo doo doo)

So ahh

(Doo doo doo)

So cool

[Guy]

You came like a thief in the night and stole my heart

[Both]

Ooh

Like a solitude erasure

Like an elevator

[Girl]

And I know we'd do anything for love

[Guy]

(Oh yeah]

[Girl]

And it is you and me

(Whoa)

(Oh)

(Oh

For all eternity

[Both]

The wuthering heights and the stormy nights

You give me ten thousand nights of thunder

But I will give them all back to you 'cause you're so ooh

(Doo doo doo)

So ahh

(Doo doo doo)

So cool

(Baby you're so super)

(Supremely)

(Ba ba di oh)

It feels like ten thousand nights of thunder when I spend one with you

You're so ooh

(Doo doo doo)

So ahh

(Doo doo doo)

So cool

(Baby you're so super)

(Supremely)

(Ba ba di oh)

[Guy]

Baby

Baby you're irresistible and I'm insatiable

[Girl]

Ooh

Ooh

Ooh

Oh

Oh

[Guy]

Yeah

Love is an ocean of sweet emotion

(Sweet emotion]

[Both]

You give me ten thousand nights of thunder

But I will give them all back to you 'cause you're so ooh

(Doo doo doo)

So ahh

(Doo doo doo)

So cool

(Baby you're so super)

(Supremely)

(Ba ba di oh)

It feels like ten thousand nights of thunder when I spend one with you

You're so ooh

(Doo doo doo)

So ahh

(Doo doo doo)

So cool

(Baby you're so super)

(Supremely)

(Ba ba di oh)

You give me ten thousand nights of thunder

But I will give them all back to you 'cause you're so ooh

(Doo doo doo)

So ahh

(Doo doo doo)

So cool

(Baby you're so super)

(Supremely)

(Ba ba di oh)

Yeah

Doo doo doo

Doo doo doo

Doo doo doo doo doo doo

You're so ooh

(You're so)

So ahh

(You're so)

So cool

(Baby you're so super)

(Supremely)

(Ba ba di oh)

Doo doo doo

Doo doo doo

Doo doo doo doo doo doo

(Oh yeah)

You're so ooh

(You're so)

So ahh

(You're so)

So cool

(Baby)

(Baby you're)

Doo doo doo

(Oh yeah)

Doo doo doo

(Oh)

Doo doo doo doo doo doo

You're so ooh

(You're so)

So ahh

(You're so)

So cool

(Whoa)

(Oh)

(Yeah)

Doo doo doo

Doo doo doo

Doo doo doo doo doo doo

You're so ooh

So ahh

So cool

Doo doo doo

Doo doo doo

Doo doo doo doo doo doo

Alphabeat

Group Change

At the end of the year, my partner Selene left the school to go to college, and I won't be continuing this work alone. I am moving into another group, who are also doing the music video, and will begin to contribute work to the new project. I am keeping this work that I've already done and moving on to the new group.

The group that I have joined has also been working on similar research and planning to me; I am not redoing the work as it is similar, though now I am doing a different song and video story. My digipak research and designs and questionnaire are still able to be used, but we won't be doing the website homepage, a magazine advertisement will be made.

The new group I am in has so far formed the basic ideas for the ancillary tasks and some for the main task of the music video itself. The song is by Alphabeat and the theme of the tasks is inspired by this group.

Digipak Layout Planning

Option 2

Digipak Layout Planning

Option 1:

CD/DVD Digipak Planning

• Photo shoot - costume and makeup similar to the style we will use in the music video, and fits with the genre of the music.
• Band logo will be designed by Selene
• Track Listing and info about DVD
• Choose style of digipak and layout - must match band website layout

1. Track Listing (original)

1. It's Ironic
2. If I Die
3. Only Hope
4. Why
5. Set Free
6. Yesterday
7. Can You Tell Me
8. Hello
9. Riot Police
10. Taking Over (Alone)
11. Beautiful
12. Today

DVD:

13. Music video for 'Only Hope'
14. Music Video for 'Riot Police'
15. Music video for 'Hello'
16. Exclusive behind the scenes footage from their world tour.

Questionnaire Results

My questionnaire was given to 10 people (my friends and family) who all have different tastes in music.

For question 1, the majority of answers was 'Lip-syncing and story', not many people require seeing live footage in a promotional video.

The answers for question 2 were varied but in general people want a good storyline that fits with the theme of the song and an interesting video.

The majority of answers for question 3 stated that they liked videos that were upbeat and energetic.

Naturally the answers for 4 and 5 were all different, but the reasons why they liked their favourite video were similar - because it's a good and interesting video, with a story that fits the song.

Most people said for question 6 that the video is usually important.

For the final question it is split between the story and the actual song that people pay most attention to when watching a music video.

Music Video Research - Primary Research - Questionnaire

Questions:

1. Which type of music video do you like best?

Live footage only/Storyt with actors only/Lip-syncing only/Live footage and story/Lip-syncing and story/Lip-syncing, story and live footage

2. What makes a music video special to you?

3. What kind of atmosphere for songs and videos do you like best?

Dreamy and romantic/Loud and full of attitude/Dark and sinister/Sweet and simple/Upbeat and energetic/Soft, slow and melancholy/other (please state)

4. What is your favourite music video and why?

5. What is your least favourite music video and why?

6. Do you think the music video is important when releasing a single?

7. When watching a music video, what do you tend to pay most attention to?

The actual song/the story/the actual actors and performers/other (please state)

Website Homepage Research

CD and Digipak Research cont.

CD/DVD and Digipak Research

About this coursework

We are making a music video accompanied by a CD/DVD digipak and a website homepage (later changed to magazine advertisement due to group change)

Beginning group: Chloe Charlton and Selene Shields.